GSP407

Overview

BigQuery is Google's fully managed, NoOps, low cost analytics database. With BigQuery you can query terabytes and terabytes of data without having any infrastructure to manage or needing a database administrator. BigQuery uses SQL and can take advantage of the pay-as-you-go model. BigQuery allows you to focus on analyzing data to find meaningful insights.

We have a newly available ecommerce dataset that has millions of Google Analytics records for the Google Merchandise Store loaded into a table in BigQuery. In this lab, you use a copy of that dataset. Sample scenarios are provided, from which you look at the data and ways to remove duplicate information. The lab then steps you through further analysis the data.

To follow and experiment with the BigQuery queries provided to analyze the data, see Standard SQL Query Syntax.

What you'll do

In this lab, you use BigQuery to:

• Access an ecommerce dataset

• Look at the dataset metadata

• Remove duplicate entries

• Write and execute queries

Setup and requirements

Before you click the Start Lab button

Read these instructions. Labs are timed and you cannot pause them. The timer, which starts when you click Start Lab, shows how long Google Cloud resources will be made available to you.

This Qwiklabs hands-on lab lets you do the lab activities yourself in a real cloud environment, not in a simulation or demo environment. It does so by giving you new, temporary credentials that you use to sign in and access Google Cloud for the duration of the lab.

What you need

To complete this lab, you need:

• Access to a standard internet browser (Chrome browser recommended).
• Time to complete the lab.

Note: If you already have your own personal Google Cloud account or project, do not use it for this lab.

Note: If you are using a Pixelbook, open an Incognito window to run this lab.

How to start your lab and sign in to the Google Cloud Console

1. Click the Start Lab button. If you need to pay for the lab, a pop-up opens for you to select your payment method. On the left is a panel populated with the temporary credentials that you must use for this lab.

   

2. Copy the username, and then click Open Google Console. The lab spins up resources, and then opens another tab that shows the Sign in page.

   

   Tip: Open the tabs in separate windows, side-by-side.

3. In the Sign in page, paste the username that you copied from the Connection Details panel. Then copy and paste the password.

   Important: You must use the credentials from the Connection Details panel. Do not use your Qwiklabs credentials. If you have your own Google Cloud account, do not use it for this lab (avoids incurring charges).

4. Click through the subsequent pages:

   • Accept the terms and conditions.
   • Do not add recovery options or two-factor authentication (because this is a temporary account).
   • Do not sign up for free trials.

After a few moments, the Cloud Console opens in this tab.

Pin the Lab Project in BigQuery

In this section you add the data-to-insights project to your environment resources.

1. Click Navigation menu > BigQuery.

The Welcome to BigQuery in the Cloud Console message box opens.

2. Click Done.

3. Click on HIDE PREVIEW FEATURES.

BigQuery public datasets are not displayed by default in the BigQuery web UI. To open the public datasets project, open https://console.cloud.google.com/bigquery?p=data-to-insights&page=ecommerce in a new browser window.

4. In the left pane, in the Resource section, click data-to-insights. In the right pane, click Pin Project.

5. Close this browser window.

6. Return to and refresh the first BigQuery browser window to refresh the BigQuery web UI.

The data-to-insights project is listed in the Resource section.

7. Then click on SHOW PREVIEW FEATURES.

Explore ecommerce data and identify duplicate records

Scenario: Your data analyst team exported the Google Analytics logs for an ecommerce website into BigQuery and created a new table of all the raw ecommerce visitor session data.

Explore the all_sessions_raw table data:

1. Click the Expand node icon near data-to-insights to expand the project.
2. Expand ecommerce.
3. Click all_sessions_raw.

In the right pane, a section opens that provides 3 views of the table data:

• Schema tab: Field name, Type, Mode, and Description; the logical constraints used to organize the data

• Details tab: Table metadata

• Preview tab: Table preview

4. Click the Details tab to view the table metadata.

Questions:

Identify duplicate rows

Seeing a sample amount of data may give you greater intuition for what is included in the dataset. To preview sample rows from the table without using SQL, click the preview tab.

Scan and scroll through the rows. There is no singular field that uniquely identifies a row, so you need advanced logic to identify duplicate rows.

The query you'll use (below) uses the SQL GROUP BY function on every field and counts (COUNT) where there are rows that have the same values across every field.

• If every field is unique, the COUNT returns 1 as there are no other groupings of rows with the exact same value for all fields.
• If there are multiple rows with the same values for all fields, these rows are grouped together and the COUNT will be greater than 1.

The last part of the query is an aggregation filter using HAVING to only show the results that have a COUNT of duplicates greater than 1. Therefore, the number of records that have duplicates will be the same as the number of rows in the resulting table.

Copy and paste the following query into the query EDITOR, then RUN query to find which records are duplicated across all columns.

#standardSQL
SELECT COUNT(*) as num_duplicate_rows, * FROM
`data-to-insights.ecommerce.all_sessions_raw`
GROUP BY
fullVisitorId, channelGrouping, time, country, city, totalTransactionRevenue, transactions, timeOnSite, pageviews, sessionQualityDim, date, visitId, type, productRefundAmount, productQuantity, productPrice, productRevenue, productSKU, v2ProductName, v2ProductCategory, productVariant, currencyCode, itemQuantity, itemRevenue, transactionRevenue, transactionId, pageTitle, searchKeyword, pagePathLevel1, eCommerceAction_type, eCommerceAction_step, eCommerceAction_option
HAVING num_duplicate_rows > 1;
content_copy

Click Check my progress to verify the objective. Identify duplicate rows

Analyze the new all_sessions table

In this section you use a deduplicated table called all_sessions.

Scenario: Your data analyst team has provided you with this query, and your schema experts have identified the key fields that must be unique for each record per your schema.

Run the query to confirm that no duplicates exist, this time in the all_sessions table:

#standardSQL
# schema: https://support.google.com/analytics/answer/3437719?hl=en
SELECT
fullVisitorId, # the unique visitor ID
visitId, # a visitor can have multiple visits
date, # session date stored as string YYYYMMDD
time, # time of the individual site hit  (can be 0 to many per visitor session)
v2ProductName, # not unique since a product can have variants like Color
productSKU, # unique for each product
type, # a visitor can visit Pages and/or can trigger Events (even at the same time)
eCommerceAction_type, # maps to ‘add to cart', ‘completed checkout'
eCommerceAction_step,
eCommerceAction_option,
  transactionRevenue, # revenue of the order
  transactionId, # unique identifier for revenue bearing transaction
COUNT(*) as row_count
FROM
`data-to-insights.ecommerce.all_sessions`
GROUP BY 1,2,3 ,4, 5, 6, 7, 8, 9, 10,11,12
HAVING row_count > 1 # find duplicates
content_copy

The query returns zero records.

Note: In SQL, you can GROUP BY or ORDER BY the index of the column like using "GROUP BY 1" instead of "GROUP BY fullVisitorId"

Write basic SQL on ecommerce data

In this section, you query for insights on the ecommerce dataset.

Write a query that shows total unique visitors

Your query determines the total views by counting product_views and the number of unique visitors by counting fullVisitorID.

1. Click + Compose New Query.

2. Write this query in the editor:

#standardSQL
SELECT
  COUNT(*) AS product_views,
  COUNT(DISTINCT fullVisitorId) AS unique_visitors
FROM `data-to-insights.ecommerce.all_sessions`;
content_copy

3. To ensure that your syntax is correct, click the real-time query validator icon.
4. Click Run. Read the results to view the number of unique visitors.

Results

Now write a query that shows total unique visitors(fullVisitorID) by the referring site (channelGrouping):

#standardSQL
SELECT
  COUNT(DISTINCT fullVisitorId) AS unique_visitors,
  channelGrouping
FROM `data-to-insights.ecommerce.all_sessions`
GROUP BY channelGrouping
ORDER BY channelGrouping DESC;
content_copy

Results

Write a query to list all the unique product names (v2ProductName) alphabetically:

#standardSQL
SELECT
  (v2ProductName) AS ProductName
FROM `data-to-insights.ecommerce.all_sessions`
GROUP BY ProductName
ORDER BY ProductName
content_copy

Tip: In SQL, the ORDER BY clauses defaults to Ascending (ASC) A-->Z. If you want the reverse, try ORDER BY field_name DESC

Results

This query returns a total of 633 products (rows).

Write a query to list the five products with the most views (product_views) from all visitors (include people who have viewed the same product more than once). Your query counts number of times a product (v2ProductName) was viewed (product_views), puts the list in descending order, and lists the top 5 entries:

Tip: In Google Analytics, a visitor can "view" a product during the following interaction types: 'page', 'screenview', 'event', 'transaction', 'item', 'social', 'exception', 'timing'. For our purposes, simply filter for only type = 'PAGE'.

#standardSQL
SELECT
  COUNT(*) AS product_views,
  (v2ProductName) AS ProductName
FROM `data-to-insights.ecommerce.all_sessions`
WHERE type = 'PAGE'
GROUP BY v2ProductName
ORDER BY product_views DESC
LIMIT 5;
content_copy

Results

Bonus: Now refine the query to no longer double-count product views for visitors who have viewed a product many times. Each distinct product view should only count once per visitor.

WITH unique_product_views_by_person AS (
-- find each unique product viewed by each visitor
SELECT
 fullVisitorId,
 (v2ProductName) AS ProductName
FROM `data-to-insights.ecommerce.all_sessions`
WHERE type = 'PAGE'
GROUP BY fullVisitorId, v2ProductName )


-- aggregate the top viewed products and sort them
SELECT
  COUNT(*) AS unique_view_count,
  ProductName
FROM unique_product_views_by_person
GROUP BY ProductName
ORDER BY unique_view_count DESC
LIMIT 5
content_copy

Tip: You can use the SQL WITH clause to help break apart a complex query into multiple steps. Here we first create a query that finds each unique product per visitor and counts them once. Then the second query performs the aggregation across all visitors and products.

Results

Next, expand your previous query to include the total number of distinct products ordered and the total number of total units ordered (productQuantity):

#standardSQL
SELECT
  COUNT(*) AS product_views,
  COUNT(productQuantity) AS orders,
  SUM(productQuantity) AS quantity_product_ordered,
  v2ProductName
FROM `data-to-insights.ecommerce.all_sessions`
WHERE type = 'PAGE'
GROUP BY v2ProductName
ORDER BY product_views DESC
LIMIT 5;
content_copy

Results

Questions:

Expand the query to include the average amount of product per order (total number of units ordered/total number of orders, or SUM(productQuantity)/COUNT(productQuantity)).

#standardSQL
SELECT
  COUNT(*) AS product_views,
  COUNT(productQuantity) AS orders,
  SUM(productQuantity) AS quantity_product_ordered,
  SUM(productQuantity) / COUNT(productQuantity) AS avg_per_order,
  (v2ProductName) AS ProductName
FROM `data-to-insights.ecommerce.all_sessions`
WHERE type = 'PAGE'
GROUP BY v2ProductName
ORDER BY product_views DESC
LIMIT 5;
content_copy

Results

Question:

The 22 oz YouTube Bottle Infuser had the highest avg_per_order with 9.38 units per order.

Click Check my progress to verify the objective. Write basic SQL on ecommerce data

Congratulations!

This concludes exploring the data-to-insights ecommerce dataset! You used BigQuery to view and query the data to gain meaningful insight on various aspects of product marketing.

Finish your Quest

This self-paced lab is part of the Qwiklabs BigQuery for Marketing Analysts Quest. A Quest is a series of related labs that form a learning path. Completing this Quest earns you the badge above, to recognize your achievement. You can make your badge (or badges) public and link to them in your online resume or social media account. Enroll in this Quest and get immediate completion credit if you've taken this lab. See other available See other available Qwiklabs Quests.

Take your next lab

Continue your Quest with the next lab, Troubleshooting Common SQL Errors with BigQuery.

Check out other labs to learn more about BigQuery:

• Weather Data in BigQuery

• Optimize Performance and Cost Using BigQuery Partitions

Next steps/learn more

• Troubleshooting Common SQL Errors with BigQuery
• Explore BigQuery Public Datasets.
• Already have a Google Analytics account and want to query your own datasets in BigQuery? Follow this export guide.
• Check out 15 Awesome things you probably didn’t know about BigQuery.

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Manual Last Updated: January 29, 2021

Lab Last Tested: January 29, 2021

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